Looking for a way to collect data, generate reports, define metrics, and access this data near real-time, JB Hunt wanted to see a proof of concept built with BizTalk 2010 that would satisfy these requirements. Utilizing the Business Activity Monitoring framework, I developed and presented a functional POC that tracks their customer's order life cycle. Measures included average and total life cycle duration and number of orders by destination, which were displayed using SQL Server Reporting Services. The Business Rules Engine (BRE) was also utilized to make in-process decisions based on the contents of the order.